SSL a must-have for website trust

If you have a website, you should have SSL or more recently named TLS (Transport Layer Security). 

That’s the simple advice in a modern world dominated by the internet. In fact, if you don’t have an SSL (secure sockets layer) certificate, you might already be seeing that Google Chrome and other browsers such as Firefox are flagging your website as possibly unsafe.

Google is doing it by releasing an https-only mode on its browser. The 's' stands for 'secure' (for example, http/ is not secure, but the web address https/ is). The ‘s’ indicates you have an SSL certificate connected to your site, securing your website with the highest levels of encryption, protecting your customers and their data.

The browser warnings are not good news if you don’t have SSL. They are likely to significantly affect traffic to your website because visitors will feel unsafe. If they can’t trust your website, potential clients might not trust your business.

Another good reason to have SSL is Google, for example, indexes and rewards sites that use SSL by boosting search engine rankings.

Internet service provider (ISP) Openhost recently told customers 70 percent of online shoppers cancelled transactions due to lack of trust, 75 percent believed security logos increased trust in a site, and 79 percent expected to see a security seal on a sites home page.

Talk to your ISP internet service provider to get an SSL certificate.

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